PRESS RELEASE

Philadelphia, PA Sept 26, 2005 - Cojo "Art Juggernaut" celebrated his 28th birthday this weekend (9.25.05) by picking up a pencil and drawing a sketch. When finished, the sketch titled "Suicide Chopper " no.001 of 365 was digitally scanned and uploaded to www.Sketch365.com where it was made immediately available for purchase on a first come first serve basis. One year from now (or three hundred sixty five days) this initial sketch, and the process of rendering and uploading it, will have served as the loose prototype for what will play out every subsequent day to the project's completion on Cojo's 29th birthday. An entire year devoted to the art of the working rough, this should be interesting.

Cojo conceptualized the sketch-a-day experimental visual project as the next step in the evolution of his career as an art juggernaut. It is a project that will allow him the luxury to schedule time to draw for himself, to make his art a client. Ala Warhol in the 1950's, for the past decade Cojo has progressively risen steadily through the ranks to the top of the New York commercial art world having worked for Nike, Mtv, Rolling Stone, and Nickelodeon. His art has also been used as props on TV's The Drew Carey Show, Reno 911!, Mtv's Boiling Points, and America's Next Top Model. Although he's had work on television, and in dozens of publications Cojo is probably most recognized for his editorial illustration work for the world's largest men's lifestyle monthly, Maxim Magazine. Cojo has nearly one hundred Maxim pieces to his credit, having been reprinted in 15 countries and 14 languages, the best of issue, and having the most pieces of any artist reprinted in issue 100's best of review. Sketch365.com is going to be a risky departure from the artist's commercial art deadline-for-paycheck norm, but it is a risk the artist is willing to take.

"Regardless of style, medium, or technical execution I've always been hyper-creative. As and artist I'm compelled to constantly be in the business of creating, becoming inspired, artistically experimenting, and provoking feeling in others. My career itself is an art experiment, and Sketch365 is my newest and most ambitious undertaking to date. There is no failure in an experiment of this nature, as even if it's unappreciated by the popular press I will have afforded myself the breathing room to hone my artistic voice and develop my line work with a new slant towards the abstract. Few of these sketches will probably sell until they are all finished when I will be able to devote time to getting the word out. Until then I'll just be humbly grinding lead into paper by day and uploading the results by night. "
-COJO

The only parameters Cojo has given himself other than the timeline are that the sketches have to work as stand alone pieces of art suitable for framing, and they also have to work as small pieces to ten subject themed larger puzzles. At the conclusion of the experiment copies of the original sketches will be divided by the artist by subject, (roughly 36 sketches per subject) compiled, collaged, and adapted into ten giant fully colored paint on canvas masterpieces in a series titled "TEN (S)UBJECTS". The finished paintings will be unveiled sometime in the future at an exclusive VIP Blue Chip Art Collector, Sketch365.com Patron, Press and Celebrity Studded Invite Only GALA. Sketch365 patrons will be granted two admission tickets to the opening per sketch purchased. GALA size, date, location, and extravagance is contingent on success of the Sketch365.com experiment. For further information, contact Cojo at 917-568-6584 or visit www.sketch365.com for a full press kit.